%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Content of talk %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Preamble : A simple, surprizing and dissymmetric formula giving the Hadamard product of two EGFs (Hadamard exponential product, HEP). First part : A single exponential One-parameter groups and the Normal Ordering Problem Substitutions with prefunctions, Riordan group, classical Sheffer conditions and the « exponential formula » Discussion of the first part Second part : Two exponentials How the Feynman-like diagrams arise naturally in the expansion of a free HEP Hopf algebra structures Deformations, crossing and superposing parameters. Link with packed matrices and onther Hopf algebras Discussion of the second part, notably combinatorial twisting and shifting. Conclusion %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Feynman-like combinatorial diagrams and the EGF Hadamard Product %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Abstract %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% In this talk, We consider two aspects of the product formula for formal power series applied to combinatorial field theories. Firstly, we remark that the case when the functions involved in the product formula have a constant term is of special interest as often these functions give rise to substitutional groups. The groups arising from the normal ordering problem of boson strings are naturally associated with explicit vector fields, or their conjugates, in the case when there is only one annihilation operator. These groups, which can be analytically expressed as groups of "Substitutions with prefunctions" are equivalent to classical notions like Riordan groups, classical Sheffer conditions and the « exponential formula ». Secondly, we discuss the Feynman-like graph representation resulting from the product formula. Natural deformations (counting graph parameters as crossings and superpositions) can be introduced in the product law to give a three parameter true Hopf deformation of this algebra of Feynman-like diagrams. We show that, for some values of the parameters, one recovers the algebra of Noncommutative Matrix Quasi-symmetric functions. In particular, we obtain a new Hopf algebra structure over the space of matrix quasi-symmetric functions and a natural commutative Hopf algebra structure on the space of diagrams themselves. It is shown that this Hopf algebra originates from the formal doubling of variables in the product formula.