Title : The Hopf algebra of Labelled diagrams Abstract : In this talk, we start from the problem of normal ordering and show how it is related to matrix coefficients of infinite matrices. Interesting matrices are "naturally and combinatorially" provided by the exponential formula. Using the Bell polynomial expansion of free exponentials in Bender's product formula yields a summation on a suited category of Feynman Diagrams. It turns out that these Feynman diagrams are a natural basis of Hopf algebra compatible with the monomial evaluation. We show the different correspondences with other Hopf algebras (Free Quasisymmetric Functions, Plane Decorated Trees and Connes-Kreimer) and expicit the structure of its Sweedler's Dual.